BengalszoneBilly Posted October 20, 2007 Report Share Posted October 20, 2007 NFL to revamp shield with redesigned logo The NFL will switch to a new corporate logo next year, the first change to the brand since 1980. By Michael McCarthy, USA TODAYNEW YORK — The National Football League is launching a makeover of its red, white and blue "NFL Shield" logo that adorns everything from player jerseys to fan T-shirts and hats.The league is creating a leaner, meaner version of the iconic logo that will debut at the NFL draft in April, 2008. The revamped shield will be slightly taller and thinner, with a new football, fewer stars and darker colors, says Lisa Baird, the NFL's senior vice president of marketing. The redesign marks the first changes to the shield since 1980.At the NFL's annual meeting this spring, commissioner Roger Goodell talked about the NFL Shield as the "envy of the sports world." The league has been careful to make an "evolutionary, not a radical change," says Baird. •The new shield features eight stars (representing the eight AFC and NFC divisions) vs. 25 on the current logo. Why 25? It's a mystery. After researching the shield's origins, the designers could find no reason for 25 stars, says Jaime Weston, director of brand and creative operations. The shield logo was first used around 1940, two decades after the NFL's founding in 1920. • The football at the center has been redesigned to resemble the ball atop the Vince Lombardi championship trophy, says Baird. It replaces the old-fashioned pigskin nicknamed the "Hamburger" inside league offices.•NFL vendors will probably thank the league for switching to fewer stars. Some vendors, without permission, have used fewer stars rather than shoehorning 25 tiny stars into smaller shields on hats and T-shirts. Tinkering with one of the country's most powerful and ubiquitous sports brands will be a risky and expensive business. NFL sponsors such as Reebok, Riddell, Wilson and EA Sports will have to switch shields on everything from uniforms (players wear three logos at the neck and waistlines and on the helmet) and licensed merchandise to the official "Duke" game ball and Madden video game. Even groundskeepers will have to adopt the new shield at NFL stadiums.But Baird believes the cleaner, more modern symbol will "pop" better during TV telecasts. The less-busy logo will also show up better on "third screens" increasingly used by sports fans: cellphones, laptops, iPods and PDAs. Quote Link to comment Share on other sites More sharing options...
skyline Posted October 20, 2007 Report Share Posted October 20, 2007 Yeah, I remember seeing this a few months ago.The new one looks good. No problem with the change on my end. Quote Link to comment Share on other sites More sharing options...
Ox Posted October 21, 2007 Report Share Posted October 21, 2007 As if there's much of a difference. Quote Link to comment Share on other sites More sharing options...
jjakq27 Posted October 21, 2007 Report Share Posted October 21, 2007 They probably paid some marketing firm millions for that overhaul. Quote Link to comment Share on other sites More sharing options...
HoosierCat Posted October 21, 2007 Report Share Posted October 21, 2007 espn's page 2 looked at some of the rejected versions last month... Quote Link to comment Share on other sites More sharing options...
Stripes Posted October 21, 2007 Report Share Posted October 21, 2007 Option H would be awesome. Quote Link to comment Share on other sites More sharing options...
HoosierCat Posted October 21, 2007 Report Share Posted October 21, 2007 Option H would be awesome. I understand that logo H is actually going to be used as GOD-el's personal seal. The signet ring is on order... Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.