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NBA rejects EA's bid for exclusivity, plus more dealings behind the scenes in the sports game arena.

Last week, Electronic Arts, the NFL, and Players Inc. sent shockwaves throughout the gaming industry as they announced an unprecedented five-year exclusivity partnership. But it looks like Electronic Arts had even bigger plans as they also had talks about an exclusive arrangement with the NBA. Sources have told me, however, that the NBA has rejected EA's initial offer.
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