Madden 2006

[bengalboomer7]

I was reading an article on Madden 2006 ans I found a few interesting points made. I don't know too much about business and ethics(especially ethics ) but doesn't EA have what's called a "monopoly" right now

A fierce pricing war last year with Take-Two Interactive, the company that produced the ESPN NFL 2K5 Football game, forced EA officials to reduce the game's price to $29.99, a reduction of $20. EA reacted aggressively in December, signing an exclusive five-year agreement with the NFL and its players, reportedly worth $400 million, that made Madden the only licensed game on the market.

With little threat of competition, and plenty of licensing fees for Electronic Arts to pay off, the price of this year's game will return to $49.99.

Soon after striking the NFL deal, EA added another exclusive by stripping the ESPN name from Take-Two, negotiating a 15-year deal to use the ESPN name and graphics in its games. How much Electronic Arts will be able to use the ESPN brand name in future Madden games is still unclear.

Heres the whole article

The start of the NFL season might be a month away, but for thousands of sports video game fanatics across the country, Tuesday is Opening Day.

Tuesday marks the nationwide launch of Madden '06, the 16th edition of the game that features the voice and image of former Oakland Raiders coach and current broadcaster John Madden. The game has grossed more than $1.5 billion in sales for its producer, Electronic Arts, selling more than 43 million copies over the years.

It will be available at selected retailers at midnight ET.

This year, EA faces less competition than ever in the football video game marketplace.

A fierce pricing war last year with Take-Two Interactive, the company that produced the ESPN NFL 2K5 Football game, forced EA officials to reduce the game's price to $29.99, a reduction of $20. EA reacted aggressively in December, signing an exclusive five-year agreement with the NFL and its players, reportedly worth $400 million, that made Madden the only licensed game on the market.

Without the license, only one company, Midway Games, has decided to produce a game this year.

Soon after striking the NFL deal, EA added another exclusive by stripping the ESPN name from Take-Two, negotiating a 15-year deal to use the ESPN name and graphics in its games. How much Electronic Arts will be able to use the ESPN brand name in future Madden games is still unclear. Last month, the company signed Madden to a contract extension, but the 69-year-old announcer will be leaving the ABC/ESPN family after this season to broadcast "Sunday Night Football" on NBC.

In recent years, the Madden game has received plenty of attention because of the so-called cover curse. In 2003, cover athlete Michael Vick broke his leg just one day after the game hit the shelves. He played in only five games that season. The year before, St. Louis Rams running back Marshall Faulk -- who had five straight 1,000-yard seasons -- injured his ankle after appearing on the cover. He ran for 953 yards that season and hasn't hit the 1,000-yard mark since.

Philadelphia quarterback Donovan McNabb is this year's cover subject. "I'm just not worried about it," McNabb told ESPN.com in June. With little threat of competition, and plenty of licensing fees for Electronic Arts to pay off, the price of this year's game will return to $49.99.

[rizzy]

No it's not a monopoly at all. There will be other football games on the market just not with the nfl logo. If they were the only ones that made a football game it would be a monopoly.

[bengalboomer7]

But they are aren't they? Where can I get another NFL game taht has the Cincinnati Bengals in it. I can't. Midway is the only other company making a game and they are using goofy names and different uni's, etc. Then EA just buys everything out so they can raise thier price back up. Don't get me wrong I'll still buy the game and I liked it better than ESPN 2k5, but this just doesn't seem right to me.

[CantStop85]

Expect a microsoft-ish dispute about this very soon.

[turnip]

EA has a monopoly on NFL games. Period. It sucks.

[Ickey44]

I'll prolly buy the Midway game, too. They're putting in all the ideas they've had over the years that the NFL shot down into this years game. It sounds like it's going to be really fun.

[rob_justdmb]

To be fair, one thing has been left of these articles that at least EA claims, is that the NFL contacted EA about giving exclusive rights. What are they supposed to say (if it's affordable), no? No way. Who wins a war then says, "no thanks" to the spoils? I think it is also a strange year where they will be putting about a 360 and a PS3 Madden before next year's game. If there was ever to be a PS2 version that was light on the overall additions, this one is going to be it.

[The_Next_Big_Thing]

It's not a monopoly only because it is such a small piece of the pie where entertainment and even video games are concerned. Yes, they are the only ones making an NFL football game. But it is in direct competition for your money from all the gay fighting games, the role playing games, the first person shooters, etc.

Still sucks though.

[Whur CHad At?]

Sweet game, i could care less about the "monopoly". Doesn't concern me. Ill pay $49 for or ill pay $29 for it.